Walking the dog with an iPhone

Cooltour since its beginning supports the project of a youth information network USE-IT and each year we publish a tourist guide. Let us say, the only Ostrava tourist guide in English language, which we send to 40 cities around the Europe. The map is being prepared by locals - mainly Pavel Smutny, Sona Fridlova and Hanci Kebova and it is also a project of Cooltour focused at the improvement of Ostrava image in the world. Currently it is the only tourist guide in the city that is free of charge, directly focused at tourist and actively promoted at the European level.

Cooltour since its beginning supports the project of a youth information network USE-IT and each year we publish a tourist guide. Let us say, the only Ostrava tourist guide in English language, which we send to 40 cities around the Europe. The map is being prepared by locals – mainly Pavel Smutny, Sona Fridlova and Hanci Kebova and it is also a project of Cooltour focused at the improvement of Ostrava image in the world. Currently it is the only tourist guide in the city that is free of charge, directly focused at tourist and actively promoted at the European level.

WALKING THE DOG WITH AN IPHONE

new app takes tourists off the beaten track

In Ostrava you may soon see young travellers walking around with an iPhone, along Ostravice river or in Komenského sady park. They may seem lost, but they’re actually walking a dog that only exists in a mobile app.

The app shows an icon of a dog (called Orion) that “walks” on a street map at a steady pace of 4km per hour, outside of the tourist centre. The idea is to bring travellers in touch with the real city, because there’s more to travelling than museums, monuments or trendy bars. And because every user sees the dog at the same place at the same time, it’s also a good way to meet other travellers in a chance encounter.

The app has been created by USE-IT, a European network specialized in free city maps. Apart from the dog, the app shows 80 places in Ostrava that were selected by young locals in six categories: see, eat, drink, shop, chill and go out.

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The paper version of these USE-IT maps exist in 40 cities all over Europe. All of them are made by young locals, are not commercial and free. More than two million maps are distributed in hostels and tourist infos per year. Will these maps then cease to exist, now that there’s a digital version? “Absolutely not,” the creators say. “A paper map still gives the best overview of a new city. But you can only walk the dog with the mobile version.”

https://itunes.apple.com/app/use-it/id966475921