The basic rule of the USE-IT information network is to provide meaningfull info to your tourists - info that is practical, up to date (each yer new map is published) and usable for the target group. Young tourists, respresenting at least 20% of all travellers, have different needs and interests and they need different tourist info compared to that often available in information centers.

USE-IT Ostrava

The main rule of the information network USE-IT is to provide young tourists with meaningful information – practical, updated (new issues every year) and decisive for the given target audience. The young tourists, accounting for approximately 20 % of all individual travellers, have different needs and interests. Therefore they need tourist information different from those usually available at information centres.

USE-IT was established in Copenhagen in 1971 and now exists in approximately thirty European cities as a proof of quality of tourist information for young people. Some member cities run tourist information stalls for young travellers, publish free city map or guide and run information web pages. Some members publish only the map.

The main rule of the information network USE-IT is to provide young tourists with „meaningful“ information – practical, updated (new issues every year) and decisive for the given target audience. The young tourists, accounting for approximately 20 % of all individual travellers, have different needs and interests. Therefore they need tourist information different from those usually available at information centres.
USE-IT is created by young people for young people. The information are always free and they are processed by local students and young people (not by reporters who visit the city only for a few weeks). Therefore it offers the views of the people of the same age group, who live in the city permanently and know it from the „inside“. Since the map is prepared mostly by volunteers and all the costs are financed from grants, the selection of information is done independently. The finished materials are therefore non-commercial and offer real information instead of common propagation texts and adverts for various restaurants, bars or clubs. Thus USE-IT enables young tourists to step out of the tourist „bubble“, to meet their local counterparts and to get to know the city actively, as it really is.

USE-IT wants to support the mobility of young people, because we think that meeting with people living in foreign countries and getting to know their culture has not only positive effects on personal development, but it also improves understanding and toleration towards different opinions and ways of life.

More info: 

http://www.use-it-ostrava.cz/

http://www.use-it.travel/cities/detail/ostrava/

http://use-it.cz/ostrava

Last update: 20.1.2017